Privacy Policy - Art Play Block Studio

1. Introduction

Art Play Block Studio we respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or purchase and use our software.

2. Who We Are

Art Play Block Studio is a provider of WordPress software and related services.

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

[email protected]

3. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Information you provide directly

Name
Email address
Billing information
Company name (if provided)
Messages submitted via contact forms or support requests

b) Account & license information

License keys
Domain names associated with licenses
Purchase and renewal history

c) Payment information

Payments are processed by third-party payment providers (such as Stripe, WooCommerce, or PayPal).
We do not store full payment card details.

d) Technical & usage data

IP address
Browser type and version
Device and operating system
Pages visited and interactions
Referring URLs

4. How We Use Your Data

We use your personal data for the following purposes:

To provide and maintain our services
To process purchases, licenses, and renewals
To deliver software updates and license-related communications
To respond to support requests and inquiries
To improve our website, software, and user experience
To comply with legal and regulatory obligations

5. Legal Basis for Processing (GDPR Article 6)

We process personal data based on one or more of the following legal grounds:

Contractual necessity – to provide purchased services and licenses
Consent – for marketing communications and non-essential cookies
Legitimate interests – to improve and secure our services
Legal obligation – to comply with applicable laws

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

ensure the proper functioning of the website
analyze traffic and usage patterns
remember user preferences
improve performance and usability

Some cookies are strictly necessary, while others require your consent.

You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent tool.

7. Analytics

We use analytics tools such as Google Analytics, Plausible, or Matomo to understand how visitors interact with our website.

These tools may collect anonymized or pseudonymized data, including IP addresses, device information, and usage behavior.

8. Data Sharing & Third Parties

We may share personal data with trusted third parties, including:

payment processors (Stripe, WooCommerce, PayPal)
hosting and infrastructure providers
analytics and monitoring services
email delivery and support systems

All third-party service providers process data in accordance with their own privacy policies and applicable data protection laws.

9. Data Retention

We retain personal data only for as long as necessary to:

fulfill the purposes outlined in this Policy
comply with legal, accounting, or tax obligations
resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymized.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Some of our service providers may be located outside the European Union.

Where applicable, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.

12. Your Rights Under GDPR

If you are located in the European Union, you have the right to:

access your personal data
request correction of inaccurate data
request deletion of your data
restrict or object to processing
request data portability
withdraw consent at any time

You also have the right to lodge a complaint with your local data protection authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

Continued use of our services after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Information

If you have any questions about this Privacy Policy or your personal data, please contact us at:

[email protected]